Technology has changed the music industry (for better or worse) at its core. But along with the rise of digital audio and innovations like livestreaming, there came some challenges.
With livestreaming, it's delay. There are always a few brief moments of nothingness when you decide to go live on Facebook, and the band The Academic decided to use that delay to record loops for a performance of their song "Bear Claws.
The song blew up, receiving over 1.2 million views in just a week. We were able to catch up with the band, to get a behind the scenes look at how the band was able to create the rendition of this song. Read more...
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