YouTube has heard the most recent concerns and complaints from its creators loud and clear.
In her last quarterly creators letter of the year, YouTube CEO Susan Wojcicki laid out a number of updates in the works for creators who may not make the most family-friendly content.
“We’re working to identify advertisers who are interested in edgier content, like a marketer looking to promote an R-rated movie, so we can match them with creators whose content fits their ads,” said Wojcicki in the letter published on Thursday,
According to the YouTube CEO, the company has already started rolling out the platform. Without giving too many specifics, Wojcicki says that this program has already placed “hundreds of thousands of dollars in ads on yellow icon videos.” A yellow monetization icon appears in creator’s video manager when YouTube decides to limit advertising on a specific video due to its content. Read more...
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