As the U.S. election season trudges forward, Facebook announced it will allow politicians and political groups to pay for sponsored content on the platform, Reuters reported Friday.
This means that politicians can pay users, groups, or pages to post content in partnership with the politicians, which is a separate beast from standard advertising. The decision form Facebook comes after Mike Bloomberg, who is vying to be the Democratic candidate in 2020's presidential election, began a campaign of branded content on Instagram, paying popular accounts to promote his campaign.
Content creators on Facebook will now be able to tag if a post is sponsored by a politician more easily. In order to pay for sponsored content, politicians and political groups will have to be authorized to do so by Facebook. Read more...
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