Throughout most of 2020, Uber and Lyft drivers didn't have much work due to a pandemic that kept most people at home. But as countries ramp up vaccination efforts and people start doing things outdoors again in 2021, those ride-hailing companies are optimistic about a return to business as almost usual.
Problem is, many of the drivers who power those on-demand rides aren't active or even logged into the platforms anymore. So, in response, Lyft and Uber are spending big money to reverse the driver shortage.
Uber recently announced a $250 million driver stimulus in the U.S. to "boost" pay with more incentives and wage guarantees. And according to the Rideshare Guy blog, its rival Lyft has also been offering bonuses in different American cities. Read more...
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