Britain is not buying into Black Friday and it's a point of national pride

That's right: it'll take more than some sales to get through our national crustiness.

SEE ALSO: Inside the Amazon Black Friday pop-up that isn’t a shop

Increasingly over the past few years, it's seemed that Black Friday has landed on British soil. But although shops are offering events and deals as they do in the US, the consumer reaction seems relatively tame.

Aaaaaand it's open for Black Friday. The one keen guy 10 seconds in 😂 http://pic.twitter.com/py5bKw7olT

— Kate West (@Katewest0) November 24, 2017

And the doors are open.... the rush came and went (quickly) #BlackFriday @BBCLondonNews @BBC_HaveYourSay http://pic.twitter.com/jkUjFnhwMo

— Frankie McCamley (@Frankie_Mack) November 24, 2017 Read more...

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