Ikea wants women to pee on its new ad for a crib

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In a promotion seemingly straight out of a Nathan For You episode, Ikea just launched a new ad campaign that's genius, hilarious, and also wonderfully gross.

SEE ALSO: The Ikea tote bag has now been reimagined as a holiday stocking because¯\_(ツ)_/¯

According to AdWeek, a new print advertisement for the company's Sundvik crib wants prospective customers to do something a little more than just read it: it wants women to pee on it. Read more...

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