Now it's way easier to see who's doing the most political spending on Facebook

Facebook has been pulling back the curtain on how politicians, super PACs, corporations, and other entities spend money on its platform. On Tuesday, it made that information more comprehensible, and therefore useful, with a weekly Ad Archive Report that summarizes political and "issues" advertising on the platform.

SEE ALSO: How well does 'microtargeted psychographic advertising' work anyway?

Facebook launched the Ad Archive in May alongside new labelling requirements for advertisers. The archive allowed anyone with a Facebook account to search all ads about elected officials, political candidates, and "issues." As of Tuesday, now anyone — regardless of whether they have a Facebook account — can search the archive. Read more...

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