Brands, may we remind you for the umpteenth time, that if you're trying to get #relatable on Twitter, you're opening yourself up to being completely and utterly owned.
People have a lot of strong feelings about when and where brands can interject their own witty repartee in online discourse. No matter how seemingly wholesome (woke soap, anyone?) or unbelievably tone deaf (Sunny D's faked mental health crisis), the response is usually a resounding SILENCE BRAND.
JPMorgan Chase was the latest brand to get shut down over a failed attempt at reaching the masses with a tweet that has since been deleted. However, the internet always keeps the receipts. Read more...
More about Twitter, Chase, Brand Twitter, Culture, and Otherfrom Mashable http://bit.ly/2PAX78c
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